Content News article "Important" Read it again and again...
"We will make sure there is enough differentiation and demarcate where the [content] is coming from," says Redfern. "Part of the goal here is to learn from consumers and publishers, he added, noting that blogs aren't necessarily cannibalizing mainstream media. "Sometimes this stuff gets positioned as a zero-sum game, but it's not."
How will Yahoo! determine which search results to display in its blogs column? That's a closely guarded secret. Yahoo! is loath to give content providers the tools that might help them game the system for better visibility. The company won't discuss specifics but says that blog-search results are based in part on the popularity of the blogs within MyYahoo, as measured by a computer algorithm.
Yahoo! has long been an aggregator of news content but has kept industry watchers and content partners guessing about its own ambitions since it hired Budde, a founding editor of the Wall Street Journal Online, to run Yahoo! News last November. Is the company planning to use its considerable resources to build its own news-gathering team?
For now, Yahoo! seems content to continue aggregating content from as many corners as possible. For example, it is also examining ways to search for podcasts and video.
At the end of the day, ad revenue, not content, is what it's all about
"Embracing the value of what people know, and what they are saying, should be central to the proposition of any news site these days," he said.
"Giving readers easy access to what is being said by bloggers is another way of doing this.
"I don't believe blogs will eclipse trusted sources of news journalism like the BBC, but the two things can live very happily together, as long as readers are clear which is which," he added.
"Embracing the value of what people know, and what they are saying, should be central to the proposition of any news site these days," he said.
"Giving readers easy access to what is being said by bloggers is another way of doing this.
"I don't believe blogs will eclipse trusted sources of news journalism like the BBC, but the two things can live very happily together, as long as readers are clear which is which," he added.
Now when you search on Yahoo! News you will see blog results as well as content from thousands of trusted news sites. The experiences and opinions published on blogs make a great addition to the mainstream news people read everyday."
This is just the beginning of Yahoo!'s mission to bring together user-generated content with 'professional' content, in their quest to help define what 21st century media will be. Yahoo! CEO Terry Semel spoke about this strategy at the Web 2.0 Conference held last week in
I think integrating user-generated content and mainstream media is an excellent way to introduce fresh new content to peoples media diet. The best blogs are based on passion and expertise, which is a natural complement to more formal news journalism. In time perhaps the "personal media" will move from the right column of Yahoo! News Search to the center, so that it's fully integrated with mainstream media. But for now it's a great way to start the transition to what 21st century media will become.
"Yahoo is all about content" and mentioned the 3 different types of content that Yahoo! is focused on: user-generated, professional, and the future of what content may be. On that last point, Semel said that Yahoo! will try to take a leadership position in designing the future of content.
In terms of the competition, Yahoo! will compete with Barry Diller's company in some verticals. But Yahoo will have a much broader selection, due to user-generated content. This seems to gel with Diller's comments yesterday about focusing on so-called professional media content - e.g.
Overall, Yahoo! is attempting to create "a whole new experience" in media and this is a long-term vision. Semel will judge Lloyd Braun, head of the Yahoo! media group, on results in 12-18mths and not rush to a judgment.
There was also a significant amount of discussion on Yahoo!'s competition with Google. Semel says Google has done great with search, but they don't have the pillars of Yahoo! - meaning content, personalization, communications, shopping, and other media-focused things. Even though Google is "starting to look like more of a portal" (referencing all the things Google is doing currently), Semel rates Google as the number 4 portal only. He said Google has lots of beta products, but "so far don't seem to have a real plan".
Semel also thinks Yahoo is monetizing better than Google, saying that communications products and content are the 2 main forms of monetization. He also said Yahoo! will "always be more open than they [Google] are".
In summary, Semel thinks there is a big change happening on the Internet - deeper engagement, more time spent, more user satisfaction will be keys in the current and coming era. Things like personalization, community, content on platforms, search. He thinks Yahoo! has a "much richer experience" than Google - and that Yahoo! has much more diversified model, which is well-positioned for user-generated content, community, etc. Indeed he said that user-generated content is "of utmost importance" to Yahoo! - "gigantic piece of what we do".
"Content in general is going to be more and more important", said Semel. New media requires new paradigms, going forward. And Semel thinks Yahoo! won't have to choose between user-generated and professional content - the market and users will decide and Yahoo!'s goal is to monetize as much as possible.
ZDNet's Dan Farber is also blogging from the conference.
The move will further stoke the debate between media traditionalists who want to maintain strict walls between news and commentary and those who argue such boundaries are elitist and undervalue the work of "citizen journalists."
Blogs, short for Web logs, are easy-to-publish Web sites where millions of individuals post commentary from political analysis to personal musings, creating a grassroots publishing medium that challenges the authority of established media.
Robert Thompson, a media studies professor at
He defined professional journalism as reporting which adheres to standards of accuracy and writing subjected to an editorial process, and all done with an eye to journalistic ethics, although he said journalism often falls short of these goals.
"There is a distinction between something that has gone through an editorial process as opposed to something put up by someone that has been through none of those processes," Thompson said.
But media critic Jeff Jarvis, author of the blog Buzzmachine (http://www.buzzmachine.com), said major Internet sites such as Yahoo and Google continue to patronize bloggers by treating them as secondary sources of news.
Jarvis, who is a former TV critic for TV Guide and People magazines, mocked the notion that journalists live by a shared set of professional standards, that they are better trained or more trustworthy than the anyone-can-join blog movement.
"What made the voice of the people somehow less important than the paid professional journalist?" he asked. "You don't need to have a degree, you don't need to have a paycheck, you don't need to have a byline," Jarvis said.
"If you inform the public, you are committing an act of journalism," he declared.
7:17 am
This has been some good news on content. You have to remember that everthing pretty much stays the same it’s only the content that changes.. Yes, it’s like time which things pretty much stay there and it’s the content the people you meet and change and that is the content in my life..
These articles also clarifies a lot of stuff that I knew was happening it’s all about the content for today..
Lets stop living in the past…
Lily is over… Move on..
I love you Frank Martinez you have always been there for me…
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