Good Book program, so I can get publishe for free.. yes, need to read more...
New poker website to learn how to play..
Enron Case
Skilllings is being prosecuted by 16 guilty inside traders. This means people who worked for him and Lay are telling all.
The scheduling decisions also give prosecutors the side benefit of what some trial lawyers call water torture: the drip, drip, drip of allegations as they are repeated.
“That’s the game, that’s what you’re trying to do – witness after witness who basically explains variationson the same theme, “ said Sheldon T. Zenner, a securities lawyer at Katten Muchin & Rosenman LLP in
That strategy has been on display this week. On Monday, former Enron accountant Wesley Coldwell testified about Enron’s improper release of funds held in rainy-day reserve accounts, as well as other maneuvers the company used to engineer financial results—long after the books had closed for the quarter..
Wednesday, Petrocelli bore down on Delainey in a full afternoon of cross-examination that will continue into Thursday, asking why the witness shared vivid details about damaging comments by his superiors only after several meetings with government investigators. He also billed Delainey as an opportunist and a liar bent to save himself.
“We didn’t use the word “crime, “ but I tell you in that meeting.. Everybody knew what was goin on “ Delainy replied. “That was the worst conduct I have ever been a part of.”
Fxm: Well, the stock stands at $364.67 which is up from yesterday. The issue is that Google is investing more in research and introducing new products..
Philip Remek of Guzman & Co., who suggests clients sell the stock, said he is concerned about click-fraud, a scam where companies click on competitors ads on Google to drive up their marketing costs, or where web site owners use automated software to click on their ads to line their own pockets.
Yahoo.
With advertisers moving large part soft h their budgets online, the market for content, created by professionals, bloggers and individuals users, is expanding rapidly- as is the competition.. Major media companies are developing video-based programming for internet. Myspace.com purchased last year by the News corporation, has become a major site based on user –contributed content. Many start-ups, like youtub.com, seek to follow suit…
Fxm: The main issue is the content being produced by Professionals, bloggers and Individual users, is expanding rapidly. So, it’s the professionals which are the newspaper and people who are producing the product.. The bloggers are the people who are reporting their personal opinions but you have to realize this info is content… The finally individuals are also creating content which they are sharing with their friends either it be gossip or just talk.. but, all this stuff is content… It has always been important that content is what is being transmitted.. It’s funny, now we have the internet working which I realized that it’s like Cerritos college which when I was on the network, I really thought the system was talking to me, but on the other side was another person.. so, we have the internet which is not an algorthem, we humans need content which is always being created by Pro’s, bloggers and individuals.. We are in the conversation.. so, the computer hasn’t taken over…So, I finally get it… It’s looking clear and clear every day..
Indeed, Mr. Bruan said yesterday that the way to keep users on Yahoo’s site longer-and thus be able to show them more advertising-was to offer ways they can create their own content and look at content created by others. He pointed to the site Yahoo built for the 2006 Winter Olympics, which prominently featured photographs fro Flicker, Yahoo’s phot-sharing site, along with articles both by news agencies and by a few columnist exclusive to yahoo..
“I now get excited about user-generated content the way I used to get excited abut thinking about what television shows ould work, “ he said..
“Original content is the salt and pepper on the meal,” he said, “it is certainly not the engine driving this.”
“I realized I have to check my ego at the door for a moment, and forget what ever expectations people had about me because of my former life, and really take a hard look at who should this business be built for the long term- a business that is not dependent on a series of expensive one-off’s to survive, “ he said. Jordan Rohan, an analyst with RBC Capital Markets, said. Yahoo’s shift in strategy was soun. “Embracing things like blogs and sharing of content between individuals” is at least as important as” coming up with the next-mega-online event,” he said… “the internet is such niche content environment that they broadcst model does not really work.”
Mr. Rosensweig, the chief operating officer, said Yahoo’s intention had always been to combine content from users, media companies and to a lesser extent its own creation.
Joanna Stevens, a Yahoo spokeswoman, said the company was pleased with the site because it attracted an ffluent audience that was attractive to advertisers and because of the “the positioning it gives Yahoo News as serious nes brand.”
One possible consideration for Yahoo in its original-content efforts was concern among movie studies and television networks that it might be a competitor rather than a potential distribution arm- perhaps encouraging them to offer content first to google which says it has no interest in creating it’s own content..
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Mr. Rosensweig said concerns amoung studios were misguided. “We still think today, we have the best relationshiwith-and are the best partner for- the big media companies,” he said…
To Bolster Audience, Soaps Turn to the Web
Daytimedollars.com will promote the serials "As the World Turns" and "Guiding Light."
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By STUART ELLIOT
Published: March 2, 2006
THE advertising giant that popularized the soap opera, first on radio and then on television, is going online with a multimillion-dollar promotional campaign to stimulate interest in its two remaining shows.
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The advertiser is Procter & Gamble, whose sponsorship of daytime serials from "Ma Perkins" to "The Edge of Night" to "Another World" led to their being called soap operas. The sobriquet, from the 1930's, was derived from the soap powders and detergents Procter sold under brand names like Cheer, Dreft, Duz, Ivory Snow, Oxydol and Tide.
To help reverse a long-term decline in the ratings for the two soaps that Procter still produces, "As the World Turns" and "Guiding Light," the company will sponsor a watch-and-win loyalty rewards program under the name Daytime Dollars. The promotion, involving four agencies owned by the Publicis Groupe, will be housed on a Web site (daytimedollars.com) that went live this week; the promotion is scheduled to begin March 13 on the two shows and run through September.
The promotion is emblematic of two trends that are remaking the way marketers like Procter seek closer connections with fickle and elusive consumers.
One trend is the growth of loyalty promotions, from venerable efforts like the AAdvantage frequent-flier plan sponsored by American Airlines, which has its 25th anniversary this year, to newcomers like My Coke Rewards, a program from Coca-Cola allowing consumers to collect points redeemable for prizes valued at more than $50 million.
"This is something we feel is the next generation of the way we need to market to consumers," whether they are "lovers of Coke or people considering Coke," said Katie Bayne, senior vice president for Coca-Cola Brands at Coca-Cola North America in
The other trend is the increasing use of new media by packaged-goods marketers like Procter to augment a longtime reliance on media like TV. For example, consumers will be able to manage My Coke Rewards accounts on the Web (mycokerewards.com), and the two Procter soap operas are available as audio podcasts at cbs.com/netcast.
"The soap genre is a perfect fit for the Web because this audience is rabid for more information," said Annamarie Kostura, vice president for NBC Daytime Programs at NBC Entertainment in
NBC Entertainment, part of the NBC Universal unit of General Electric, will introduce on March 14 an online campaign for one of its two soap operas, "Passions," at a dedicated Web site (passionsvendetta.com) and on the regular site (nbc.com/passions). The "Passions Vendetta" campaign, like one last fall that drew more than 10 million page views, will be sponsored by the Garnier Fructis and Maybelline
Also coming from NBC Daytime will be a line of clothing inspired by a "Passions" character, Fancy Crane — love those soap names — and sold only through cranecouture.com, a Web site that is to go live on April 6.
Under the newest Procter brand of Daytime Dollars, audiences will be offered enticements to tune in to the weekday episodes on CBS of "As the World Turns," which dates to 1956, and "Guiding Light," which began on radio in 1937 and transferred to TV in 1952. There will be cash awards as well as so-called experiential prizes, like a chance to win kisses on the air from favorite soap characters.
The Procter promotion is intended to address a daunting challenge that makes typical soap plot problems like amnesia or evil twins seem easily solvable: a significant loss of viewers of daytime dramas in the last decade.
The nine soaps currently on ABC, CBS and NBC have all experienced steep audience declines as a result of changes that include the number of women who work outside the home and the growing appeal of alternative daytime fare like talk shows.
According to ratings data from the Nielsen Media Research unit of VNU, "As the World Turns" declined from 5.48 million viewers in the 1994-95 season to 3.4 million in 2004-5, while "Guiding Light" fell from 4.97 million viewers in 1994-95 to 2.9 million in 2004-5. The most recent Nielsen data for the 2005-6 season, Sept. 19 through Feb. 19, indicate further erosion, to 3.26 million viewers for "As the World Turns" and 2.8 million for "Guiding Light."
"We are obviously aware of the complicated landscape," said Brian T. Cahill, vice president and director for operations and strategic initiatives at TeleVest Daytime Programs in
"The shows are brands owned by Procter & Gamble," he added, "and Daytime Dollars is all about delivering people to those brands and increasing their participation in and affinity for those brands." TeleVest is part of the Starcom MediaVest Group unit of Publicis.
The other Publicis units working on Daytime Dollars are Arc Worldwide, a marketing services agency that created the concept; Manning Selvage & Lee, handling a public relations campaign including online message boards and blogs; and SMG United, for tasks like the online ad strategy.
"We heard a lot of different ideas," Mr. Cahill of TeleVest said, "and we thought this was a way to involve our viewers in the shows on another level and to show them how much we appreciate their loyalty."
Mr. Cahill acknowledged that the phrase Daytime Dollars is evocative of a TV mainstay of the 1950's and 1960's, "Dialing for Dollars," which offered cash prizes to viewers of live programs on local stations, and frequently appeared opposite network soap operas — on the theory that one way to woo stalwart soap viewers from their "stories" was with money.
"On some level, maybe it's a little 'retro,' " Mr. Cahill said, "but it has that contemporary punch, cross-channeling them from the Internet, where we know they're spending time, to our TV shows."
Blogger book
Fxm: create your own book.. Good info..
From Blogger to Published Author, for $30 and Up
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By SEÁN CAPTAIN
Published: March 2, 2006
Though not all blogs may aspire to literary permanence, they can achieve it through the new Book-Smart software from Blurb, a publish-your-own-book service. The software, which is expected to be available free later this month at www.blurb.com, features a "Slurper" tool that automatically downloads and reformats the contents of a Web log into a book that bloggers and their admirers can purchase online.
Slurping is not all BookSmart has to offer. It simplifies the layout process by providing design templates for various kinds of books, including cookbooks, photo books, portfolios and volumes dedicated to pets and babies. The software guides users through design decisions like choosing text styles and how many photos will appear on each page.
Pricing for printed versions of your book from Blurb starts at $30 for an 8-by-10-inch full-color hardcover volume with dust jacket and up to 40 pages. A book of up to 80 pages is $3 more. (Blurb plans to eventually offer paperback editions selling for about 30 percent less than hardcover.) Authors will also be able to set up online bookstores through Blurb's Web site.
Although an early version of the software occasionally stuttered or froze, Blurb expects to have the kinks ironed out in time for its public release. SEÁN CAPTAIN
Fxm: I am looking at the blog book program. www.blurb.com and it has a lot of interesting info. Yes, I can use this to create a book on anything. The way this works is that you publish and create your book with their free software and when you are ready to publish, you email it to them and they organize it and send you back a book. Yes, this I really great but I can use this for people short stories of who they are… This would be great, but you can’t do things for free anymore, you need to charge.. Yes, I have realized that
Well, you learn..
Fxm: I think this would be really great to learn how this works… yes, lets read more..
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